Marketing Manager

Key Responsibilities:

• Develop, execute, and oversee strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
• Lead and manage the marketing team, ensuring all projects are aligned with company objectives and delivered on time.
• Identify market trends, customer insights, and competitor strategies to refine marketing efforts.
• Oversee multi-channel marketing campaigns, including social media, email, paid ads, affiliate marketing, content, and partnerships.
• Manage and optimize affiliate marketing programs to expand partnerships, track performance, and ensure affiliates are aligned with brand goals.
• Interpret multi-channel attribution data and optimize marketing spend accordingly
• Work closely with developers to ensure marketing-related product updates, website changes, and landing pages align with business goals.
• Work closely with copywriting and design teams to develop effective marketing strategies and promotional materials.
• Collaborate with external agencies for campaign execution and performance optimization.
• Create, manage, and track Jira tickets for development and design tasks, ensuring clear communication and timely execution.
• Work closely with data analysts to analyze Client Lifetime Value (LTV) to optimize customer acquisition strategies and retention efforts.
• Manage marketing budgets, ensuring optimal allocation of resources for maximum ROI.
• Analyze campaign performance, measure key metrics, and adjust strategies to optimize results.
• Maintain brand consistency across all marketing initiatives and communication channels.

Requirements:

• 5+ years of experience in a marketing leadership role, preferably in the financial or fintech industry.
• Minimum 2 years experience in Forex or the Forex Prop Trading industries.
• Strong knowledge of digital marketing strategies, content marketing, and brand positioning. Experience in paid media would be a bonus.
• Proven ability to lead, manage, and mentor a marketing team.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

Attributes

• Strong analytical skills to track KPIs and adjust strategies accordingly.
• Excellent communication, project management, and problem-solving skills.
• Ability to work in a fast-paced, global, and multi-language environment.
• Learning agility.