CRM/ Email Marketing Manager

Key Responsibilities:

• Develop and execute CRM and email marketing strategies to engage, nurture, and retain customers.
• Manage automated email workflows, segmentation, and personalized communication strategies.
• Oversee the integration and optimization of CRM tools, ensuring seamless customer interactions.
• Analyze customer data and campaign performance to improve open rates, CTRs, and conversions.
• Collaborate with content, design, and product teams to create compelling email campaigns.
• Utilize basic HTML to edit and format email templates, ensuring proper rendering across devices and email clients.
• Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.).
• Continuously A/B test email formats, subject lines, and messaging for improved performance.
• Monitor customer behavior and feedback to enhance retention strategies.

Key Requirements:

• 3-5 years of experience in CRM, email marketing, or lifecycle marketing, preferably in financial services or trading.
• Hands-on experience with CRM platforms and marketing automation tools (e.g., Customer.io, Mailchimp, Stripo).
• Proficiency in basic HTML for editing and troubleshooting email templates
• Strong analytical skills to assess campaign performance and drive improvements.
• Experience with segmentation, personalization, and automation in email marketing.
• Ability to manage multiple campaigns in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, or a related field.