Marketing Manager
Limassol, Cyprus
Key Responsibilities:
- Develop, execute, and oversee strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
- Lead and manage the marketing team, ensuring all projects are aligned with company objectives and delivered on time.
- Identify market trends, customer insights, and competitor strategies to refine marketing efforts.
- Oversee multi-channel marketing campaigns, including social media, email, paid ads, affiliate marketing, content, and partnerships.
- Manage and optimize affiliate marketing programs to expand partnerships, track performance, and ensure affiliates are aligned with brand goals.
- Interpret multi-channel attribution data and optimize marketing spend accordingly
- Work closely with developers to ensure marketing-related product updates, website changes, and landing pages align with business goals.
- Work closely with copywriting and design teams to develop effective marketing strategies and promotional materials.
- Collaborate with external agencies for campaign execution and performance optimization.
- Create, manage, and track Jira tickets for development and design tasks, ensuring clear communication and timely execution.
- Work closely with data analysts to analyze Client Lifetime Value (LTV) to optimize customer acquisition strategies and retention efforts.
- Manage marketing budgets, ensuring optimal allocation of resources for maximum ROI.
- Analyze campaign performance, measure key metrics, and adjust strategies to optimize results.
- Maintain brand consistency across all marketing initiatives and communication channels.
Requirements:
- 5+ years of experience in a marketing leadership role, preferably in the financial or fintech industry.
- Minimum 2 years experience in Forex or the Forex Prop Trading industries.
- Strong knowledge of digital marketing strategies, content marketing, and brand positioning. Experience in paid media would be a bonus.
- Proven ability to lead, manage, and mentor a marketing team.
- Bachelor’s degree in Marketing, Business, or a related field preferred.
Attributes
- Strong analytical skills to track KPIs and adjust strategies accordingly.
- Excellent communication, project management, and problem-solving skills.
- Ability to work in a fast-paced, global, and multi-language environment.
- Learning agility.
