Senior Copywriter

Sheperd Morena

Sheperd Morena is a Senior Copywriter at FXIFY, where he produces SEO-led blog content, campaign copywriting, and internal AI tooling that supports the firm's editorial pipeline. He brings over seven years of personal experience as a day trader, with direct, hands-on understanding of market execution, risk management, and the psychological demands of active trading. He has previously hosted trading psychology seminars, helping retail traders work through the mental and behavioural side of consistent execution.

His writing focuses on translating complex trading and prop firm concepts into clear, accessible content for retail traders, with an emphasis on accuracy, transparency around risk, and practical insight grounded in real market experience.

Sheperd is based in South Africa and works with traders globally.

62 articles by Sheperd Morena

Guides

July 20, 2026

Weekly Market Preview: What’s Moving the Markets This Week (20–24 July)

Five high-impact releases land across five currencies this week. Three consecutive inflation prints — Canada, New Zealand, and the UK — hit the tape before...

Top prop firms with two-phase challenges, with FXIFY at the top for three distinct two-phase variants and broker-backed execution.

Guides

July 19, 2026

Top Prop Firms with Two-Phase Challenges

The two-phase challenge is one of the most widely used evaluation structures in prop trading. Phase 1 tests whether a trader can hit a profit...

FXIFY co-founder Bobby at Online Trading Expo 2026 explaining effective leverage and prop trading risk management.

Guides

July 14, 2026

Bobby’s Effective Leverage Formula: Written Down

FXIFY co-founder Bobby joined a panel Q&A at Online Trading Expo 2026. The session covered trading strategies, risk management, and the business dynamics of prop...

Guides

July 13, 2026

Weekly Market Preview: What’s Moving the Markets This Week (13–17 July)

Five high-impact releases land across three currencies this week. US inflation data on Tuesday and Wednesday sets the tone for the Dollar. The Bank of...

Guides

July 6, 2026

Weekly Market Preview: What’s Moving the Markets This Week (6–10 July)

Four high-impact releases hit USD, NZD, and CAD this week, covering a central bank rate decision, meeting minutes, a major activity index, and labour data....

Guides

June 30, 2026

The Five Habits Funded Traders Build Before They Trade

Your funded account does not pause when you close the platform. The daily loss limit will recalculate from tonight’s closing balance. If you hold open...