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Headshot of Sheperd Morena

Senior Copywriter

Sheperd Morena

Sheperd Morena is a Senior Copywriter at FXIFY, where he produces SEO-led blog content, campaign copywriting, and internal AI tooling that supports the firm's editorial pipeline. He brings over seven years of personal experience as a day trader, with direct, hands-on understanding of market execution, risk management, and the psychological demands of active trading. He has previously hosted trading psychology seminars, helping retail traders work through the mental and behavioural side of consistent execution.

His writing focuses on translating complex trading and prop firm concepts into clear, accessible content for retail traders, with an emphasis on accuracy, transparency around risk, and practical insight grounded in real market experience.

Sheperd is based in South Africa and works with traders globally.

97 articles by Sheperd Morena

October 9, 2026
Situation Report Two weeks after a unanimous Fed hike, the data has turned against October. September NFP came in at just 29,000, well below the...
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October 4, 2026
A take profit (TP) is an order that closes your trade when price reaches a level you choose. It lets you exit a winning trade...
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October 2, 2026
Situation Report Last week delivered three releases that pulled in opposite directions and left the October 28-29 FOMC decision more genuinely uncertain than at any...
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September 30, 2026
Prop firm rules look short on the page, but the detail is in how each rule is measured. Here are seven prop firm myths about...
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September 29, 2026
Wyckoff accumulation is a range that forms at the bottom of a downtrend before price turns up. The Wyckoff accumulation schematic maps that range as...
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September 29, 2026
Wyckoff distribution is a range that forms at the top of an uptrend before price turns down. Wyckoff’s model reads the range as a series...
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September 29, 2026
A falling wedge pattern forms when price moves down between two falling lines that get closer together. Each new low drops less than the high...
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September 28, 2026
A rising wedge pattern forms when price climbs between two rising lines that move closer together. Price is still making higher highs, but each push...
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September 27, 2026
Fibonacci retracement is a drawing tool that measures how far price pulls back after a move. You draw it from one end of a move...
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