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Headshot of Sheperd Morena

Senior Copywriter

Sheperd Morena

Sheperd Morena is a Senior Copywriter at FXIFY, where he produces SEO-led blog content, campaign copywriting, and internal AI tooling that supports the firm's editorial pipeline. He brings over seven years of personal experience as a day trader, with direct, hands-on understanding of market execution, risk management, and the psychological demands of active trading. He has previously hosted trading psychology seminars, helping retail traders work through the mental and behavioural side of consistent execution.

His writing focuses on translating complex trading and prop firm concepts into clear, accessible content for retail traders, with an emphasis on accuracy, transparency around risk, and practical insight grounded in real market experience.

Sheperd is based in South Africa and works with traders globally.

71 articles by Sheperd Morena

September 1, 2026
September opens with more clarity than most months. Fed Chair Kevin Warsh spoke at Jackson Hole on Friday. Core PCE landed on Tuesday. The Q2...
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August 21, 2026
Two major data releases land on Tuesday before the week’s defining event: Federal Reserve Chair Kevin Warsh’s first keynote address at the Jackson Hole Economic...
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August 18, 2026
It is Thursday afternoon. The setup you have traded a hundred times prints on the chart. You look at it. You do not click. The...
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August 17, 2026
At some point, most traders who discover supply and demand end up with a chart full of coloured rectangles. Every pause in price got a...
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August 16, 2026
Last week brought five high-impact data releases across AUD and USD in four trading days. The data across all five releases pointed in a consistent...
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August 10, 2026
Last week’s NFP print was the most closely watched US labour market release of the summer. Friday’s result shifted market expectations significantly. This week the...
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August 3, 2026
Last week delivered one of the most event-heavy stretches of the year. Three central bank decisions, Core PCE, Australian quarterly CPI, and Canada GDP all...
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July 27, 2026
Six high-impact releases land across five currencies this week. Three of the world’s most powerful central banks, the US Federal Reserve, the Bank of England,...
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July 22, 2026
Passing the evaluation is the qualification step. It is not the end goal. Meeting the profit target and staying within the drawdown rules proves you...
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