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Headshot of Sheperd Morena

Senior Copywriter

Sheperd Morena

Sheperd Morena is a Senior Copywriter at FXIFY, where he produces SEO-led blog content, campaign copywriting, and internal AI tooling that supports the firm's editorial pipeline. He brings over seven years of personal experience as a day trader, with direct, hands-on understanding of market execution, risk management, and the psychological demands of active trading. He has previously hosted trading psychology seminars, helping retail traders work through the mental and behavioural side of consistent execution.

His writing focuses on translating complex trading and prop firm concepts into clear, accessible content for retail traders, with an emphasis on accuracy, transparency around risk, and practical insight grounded in real market experience.

Sheperd is based in South Africa and works with traders globally.

78 articles by Sheperd Morena

July 14, 2026
FXIFY co-founder Bobby joined a panel Q&A at Online Trading Expo 2026. The session covered trading strategies, risk management, and the business dynamics of prop...
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July 13, 2026
Five high-impact releases land across three currencies this week. US inflation data on Tuesday and Wednesday sets the tone for the Dollar. The Bank of...
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July 6, 2026
Four high-impact releases hit USD, NZD, and CAD this week, covering a central bank rate decision, meeting minutes, a major activity index, and labour data....
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June 30, 2026
Your funded account does not pause when you close the platform. The daily loss limit will recalculate from tonight’s closing balance. If you hold open...
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June 30, 2026
South African traders face a different prop firm decision than UK or US traders. The London open starts at 9 AM SAST and overlaps with...
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June 30, 2026
Picture this. You open the platform. A clean setup is forming on the chart. The entry looks right. You take the trade. At 8:30 AM...
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June 30, 2026
Every trader has held a losing trade too long. The question that follows is always the same. Was that conviction or stubbornness? It feels like...
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June 30, 2026
Two traders. Same program. Same account size. Same trading day. Trader A places twelve trades. Three met the criteria they wrote before the trading day....
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June 29, 2026
Most traders pick the largest account they can afford. The logic seems obvious. Bigger account, bigger potential earnings, better value for the fee. This is...
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