Senior Copywriter

Sheperd Morena

Sheperd Morena is a Senior Copywriter at FXIFY, where he produces SEO-led blog content, campaign copywriting, and internal AI tooling that supports the firm's editorial pipeline. He brings over seven years of personal experience as a day trader, with direct, hands-on understanding of market execution, risk management, and the psychological demands of active trading. He has previously hosted trading psychology seminars, helping retail traders work through the mental and behavioural side of consistent execution.

His writing focuses on translating complex trading and prop firm concepts into clear, accessible content for retail traders, with an emphasis on accuracy, transparency around risk, and practical insight grounded in real market experience.

Sheperd is based in South Africa and works with traders globally.

78 articles by Sheperd Morena

Guides

September 7, 2026

Why Sideways Markets Can Break Traders (And How to Survive Them)

A sharp drop feels dangerous right away. A sideways market does not. Price moves a little up, a little down, then back again, day after...

Guides

September 4, 2026

Weekly Market Analysis: What’s Moving the Markets This Week (7–11 September)

The Federal Reserve has not been this publicly divided in years. Fed Chair Kevin Warsh delivered a hawkish Jackson Hole address on 28 August signalling...

Guides

September 4, 2026

ATR Indicator Risk Management: What Average True Range Tells a Funded Trader

You enter a trade, set a stop where it feels safe, and watch price hit that stop minutes before turning back in your favor. This...

Guides

September 4, 2026

How Do Prop Firms Make Money?

You are comparing prop firms, and you want to know exactly where your money goes before you commit to a challenge. Good instinct. It is...

Guides

September 4, 2026

Why Drawdown Rules Matter When Choosing a Prop Firm

I was up on the day. Comfortably up, the kind of up where you start doing the math on the payout in your head. Two...

Guides

September 4, 2026

Best Times to Trade Forex for Funded Traders

Best Time to Trade Forex for Funded Accounts The forex market stays open twenty-four hours a day, five and a half days a week. I...

Guides

September 1, 2026

Weekly Market Analysis: What’s Moving the Markets This Week (1–5 September)

September opens with more clarity than most months. Fed Chair Kevin Warsh spoke at Jackson Hole on Friday. Core PCE landed on Tuesday. The Q2...

Guides

August 21, 2026

Weekly Market Preview: What’s Moving the Markets This Week (24–28 August)

Two major data releases land on Tuesday before the week’s defining event: Federal Reserve Chair Kevin Warsh’s first keynote address at the Jackson Hole Economic...